About TTG, Incorporated

Overview

TTG Incorporated is a leading developer and provider of business mapping software for sales, marketing and field resource planning. The company was an early pioneer in the design of Windows based mapping software targeted to businesses in the late 1980's and early 1990's. It's highly acclaimed first generation software products (Territory Planner and STARmanager) were instrumental in defining the product category and quickly became the software of choice for corporate use. Today, with the combination of the AlignStar product line for professional sales territory design and the Territory Mapper product line for smaller companies, TTG has continued to forge new ground in designing state of the art software to support field force deployment and realignment applications. In addition to software tools, the company offers consulting services in territory realignment, sizing, and analysis including database construction, production mapping and on-site fine-tuning sessions with field management.

Company Background

TTG was founded in 1988 by a core group of people determined to find a better way to tackle field sales deployment problems. At the time, GIS software was in it's infancy but showed promise as a technology that would be useful for businesses interested in performing sales and marketing analysis, territory design, realignment and optimization. That vision became a reality when TTG launched the first Windows based desktop mapping software in 1990. TTG's founders have a long history of using geographic tools and theory to solve spatial business problems. With a staff that includes professionals with expertise in a wide variety of areas including database analysis, geography, cartography, marketing and spatial database programming, TTG continues to lead the development of spatial tools that empower businesses to make better decisions. TTG is headquartered in Burlington, Massachusetts and is privately held. TTG Product Range in Brief The TTG product line consists of business applications and tools based on sophisticated state-of-the-art mapping and database techniques. The software ranges from the relatively simple Territory Mapper product line for basic needs, to AlignStar Enterprise Edition for larger, more complex sales management needs. TTG also supplies a wide range of pre-packaged cartographic and attribute data used for territory design decisions, market potential analysis, and marketing strategy. All TTG software products incorporate features specifically designed for sales and marketing analysis not found in less expensive off-the-shelf mapping products or in the very complicated (and expensive) generic GIS products.

The TTG Sales Advantage

For 20 years, TTG has assisted scores of businesses in the strategic deployment of their sales resources brought about by a corporate merger, downsizing, increased competition or changes in marketing strategies. TTG has a depth of experience unprecedented in this field. This experience is brought to TTG's clients in the form of skill and knowledge when undertaking a realignment project, or in the power of its off-the-shelf mapping software designed specifically for sales analysis and realignment. TTG's flagship product, AlignStar, addresses the needs and automates the tasks of its target audience using an environment and vocabulary which are immediately familiar to its users. AlignStar works the way sales, marketing, and business planning professionals work; its users are not required to make substantial changes in their business processes in order to adapt to a new technology. Right out of the box, AlignStar includes functionality which customers of Desktop Mapping and GIS products must first create, using complicated programming or scripting tools. Most important, AlignStar solves business problems in a fraction of the time that generic mapping products require, and is capable of solving problems that high-end systems costing many times more can't solve at all! AlignStar easily manages large cartographic and attribute data files with ODBC connectivity to common databases.

TTG Clients

TTG software is used by over 2000 Corporations worldwide to increase productivity, more effectively manage sales resources, and decrease selling costs. TTG's clients represent a variety of industries including manufacturing, pharmaceuticals, healthcare, telecommunications, distribution, banking and insurance.